Bajaj Electricals Limited: High Voltage Transformation? |
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Abstract:
BEL also simultaneously initiated a financial restructuring exercise along with other cost cutting measures. It introduced innovative pricing and marketing strategies and either exited or took a relook at unviable businesses and product lines. Analysts attributed the turnaround of the company in 2003 and its subsequent high growth trajectory to these measures. Issues:
Contents:
Keywords:Strategy, Business transformation, Turnaround, Organizational structure, Matrix structure, Restructuring, Strategic Business Units, Sourcing, Distribution, Cost management, Customer satisfaction, 'Mission Excell', Market Potential Value (MPV) Index, RK Swamy BBDO Guide to Urban Markets, Brand leveraging, Bajaj Electricals Limited Bajaj Electricals Limited: High Voltage Transformation? - Next Page>> |
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